SANEL AHMIC

Sanel is a seasoned professional with a decade of experience in customer experience and technology implementations across Canada, the UAE, and Saudi Arabia. His career began in aviation operations and projects, where he developed a strong foundation in data-driven solutions to optimize business operations. Driven by a passion for technology and innovation, he joined Vemco Group and transitioned into the retail sector, utilizing analytics to accelerate digital transformation.
Now based in Riyadh, Sanel leads the expansion of Vemco Group KSA, spearheading footfall analytics solutions that enhance retail and mall performance. His expertise bridges technology and retail, focusing on optimizing customer insights and business intelligence to support Saudi Arabia’s evolving retail landscape and the Vision 2030 drive. Believing in the principle that "What doesn’t get tracked, doesn’t get measured," he emphasizes the power of data-driven decision-making to drive retail and overall business success.