CHARLOTTE ANDERSEN

Charlotte Andersen is the Marketing Director at Rødovre Centrum, Denmark’s largest and longest-established shopping centre.
 
With over 18 years of experience in destination marketing and placemaking, Charlotte has built a portfolio defined by creativity, quality, and strategic impact. At both Rødovre Centrum and Steen & Strøm (part of the Klépierre Group), she has led 16 Gold and 24 Silver award-winning campaigns — earning top industry honours such as the ICSC VIVA Award “Best of the Best” and the Solal Award “Best of the Best.”
 
Charlotte is also active in the international place marketing community through her long-standing involvement with the Solal Marketing Awards. She has played a key role in revitalising the Solal programme in Europe, strengthening its relevance and reach across the retail marketing industry.
 
Her areas of expertise include destination branding, cross-channel campaign strategy, stakeholder engagement, awards and benchmarking, retail innovation, and public space activation. She is known for her creative vision and excellence in a highly competitive retail environment.