CELINA ANDERSON

Celina Anderson is an international award-winning Chief Creative Officer, Brand Architect, Designer, Art Director, and Strategist with over 27 years of experience shaping brands, culture, and creative strategy. Her expertise spans across global markets, categories, and platforms, having led creative direction and brand innovation for blue-chip clients including MTN, Coca-Cola, Nissan, P&G, SA Tourism, Absa, Mr Price, Liberty, and Barclays, among many others.
 
Celina’s career has included key roles within some of the world’s leading advertising and branding agencies such as TBWA, The Jupiter Drawing Room, M&C Saatchi Abel, Grey Worldwide, Brand Union, and Grid. Her studio today operates as a specialist hub focused on design, strategy, branding, experiential events, and immersive storytelling,  curating powerful destination experiences that emotionally connect with audiences.
 
Driven by a deep understanding of popular culture and inspired by fashion, design, music, technology, and current affairs, Celina fuses authenticity with relevance in every project. Her work is grounded in strategic insight and brought to life through innovative design and narrative.