Ghalia Boustani

Ghalia Boustani is a multifaceted professional with a diverse skill set encompassing retail consultancy, curation of insights, speaking, authorship, and podcast hosting. Her career in retail gained momentum within the dynamic landscape of the fashion industry, a journey she embarked upon in 2005. Over the years, Ghalia has forged close collaborations with various fashion brands, operating at both retail and management levels.

 

Her expertise is centered around ephemeral retail formats, the creation of captivating physical store atmospheres, and a deep understanding of consumer behaviors within omnichannel contexts. At the strategic level, Ghalia excels in guiding brands through transformative processes, contributing to the evolution of their development strategies. On an operational level, she actively engages in formulating procedures, crafting comprehensive training manuals, and conducting impactful team member training sessions.

 

Ghalia holds a Ph.D. from the prestigious “École Supérieure des Affaires” in Lebanon, a master’s degree from the renowned “London College of Fashion” in London, and a Bachelor of Arts (hons) from the esteemed “Notre Dame University”, along with a diploma from the “École Supérieure des Arts et Techniques de la Mode”. Her academic pursuits manifest in rich research and publications, covering topics ranging from traditional and ephemeral retail to fashion management and customer experiences.

 

Ghalia's influence extends globally, as she brings her wealth of knowledge to various educational institutions and business schools in cities such as Beirut, Istanbul, London, and Paris. Since 2011, she has been actively involved in teaching marketing and retail, participating in over 25 conferences and webinars. Her engaging presence is a regular feature at seminars and forums, including prestigious events like the Retail Focus Forum, Paris Retail Week, the HOP! Summit and ISLUX. Through these platforms, Ghalia consistently shares her insights and contributes to the discourse shaping the future of retail.