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Nicholas Barrett, CMD is a global retail and shopping center strategist with over 20 years of experience in asset management, growth marketing, customer experience, and commercial strategy. With a Masters in Business Analytics from UNC Wilmington and additional professional credentials in Growth Strategies and Change Management from Harvard, as well as Business Analytics from Wharton, Nick applies data science methodologies to optimize revenue growth, shopper engagement, and loyalty in retail environments. He has recently held executive leadership roles at major retail real estate firms, including one of the largest publicly traded REITs, where he led data-driven strategies to enhance customer journeys, develop loyalty programs, and drive commercial performance. Nick consults for retail and commercial real estate operators across the U.S., Europe, and the Middle East, leveraging analytics to shape experiential retail, omnichannel strategies, and customer-centric innovations.