

JURIJ TRILLER
Jurij Triller, a charismatic leader and visionary CEO of Smart Octopus Solutions (SOS), channels his genuine passion for digital transformation into tackling complex challenges in the identification and loyalty sectors. With more than 25 years of experience, Jurij has dedicated his career to reshaping user experiences and enabling businesses to thrive through streamlined, innovative solutions. The company provides customized, efficient digital tools that enhance client interactions and operational functionality. His leadership has made SOS a digital frontrunner across Europe, expanding to over 40 shopping centers, all fueled by our vision to empower destinations that connect, understand, and grow with their audiences through smart, modular solutions — from gift cards to loyalty and beyond.
At SOS, the mission is clear: Our mission is to walk alongside our clients, turning complex problems into simple, impactful solutions that enhance every customer’s journey. Notable among these solutions is SmartGifty, closed loop all-in-one gift card management platform, optimized for Shopping centers and multi-location retail setups, which can also integrate different loyalty features and seamless transaction processing tailored to specific retail needs. Additionally, IDConference, an event management platform, with specialty RFID UHF reading towers, the solution was awarded with SME Horizont Phase 1, which eliminates entry bottlenecks and provides real-time attendee tracking, a valuable asset for industries with strict regulatory requirements. The CLIP loyalty program enriches SOS’s offerings by delivering actionable insights into customer behaviors, fostering long-term relationships. Recently, the company introduced the Destination Card, enhancing personalized visitor experiences in tourism and retail centers, further broadening SOS’s market reach.